What you need to know before building a website in 2020

    1. Define your objectives

    Defining these objectives allows us to build pages that convert these objectives. Using contact forms is a common conversion recording tool. Some more examples include newsletter sign-ups, online purchases, donation payment gateways... there are plenty of options.

    2. Wireframes

    Wireframing is a very important process. Wireframes are a blueprint of your website, including the names and URLs of all pages. Page-specific wireframes depict a page layout including it's page title, content and navigation items.

    3. Consider SEO Keywords

    SEO stands for Search Engine Optimisation. This depicts how your website/webpage is displayed on Google search. SEO starts with keyword research, page titles are very important. Put together a shortlist of keywords in an Excel or Google Sheet document and we will run it through our magic SEO tools and prepare optimised keywords for your page titles.

    4. Design

    Design elements are crucial for a good looking website. Your logo, font types and colours should be defined by now and should be used consistently throughout your website, social media platforms, newsletters, print ads... you get the point.

    5. High Quality Images

    Quality images are essential to good web design and impact the user's experience on your website. Images should be original to your offering and you should avoid using Google images. If the web design has fullwidth images specified, images for laptop screens and bigger monitors should be at least 1920px wide.

    6. Google Account

    Creating a Google account has several benefits for optimising your website. Create a Google account specifically for your business and avoid using personal Gmail accounts to integrate tools such as Google Analytics, Google Search Console, Google My Business, Google Maps, YouTube and other web integration tools.

    7. Domain and Hosting Services

    Before building a website, you need to register a domain. This is where your website will live. This domain (and website) will live on a server of the hosting provider that you choose. Reliable hosting services are important for many reasons, including security, website performance, backup tools, email hosting, staging tools, ongoing support and much more.

    8. Know that it will take some time

    We can already see that there are many layers of tasks that need to be performed before you even start to design and develop your website. If you want a website built quickly, many of the above items tasks will be "skipped". What you put in is what you get out.

    9. What is your budget?

    The budget you allocate to your website depicts how much time can be spent on design and development. The more budget and time allocated, the more thorough the design and development will be.

    10. Ongoing Content and Hosting Support

    You want your website to grow by increasing traffic and improving engagement with your website. To achieve this you can add new content to improve or target a set of trending search queries and keywords. Your website needs to be kept up to date and spring-cleaned to be bug-free, to achieve this you need reliable hosting support, security, server caching, backups, Wordpress updates and more.

    Are you ready to build a website?